Rotterdam's patisserie, now open online

Sablé Sweets sells online the way it sells in the shop: quietly, precisely, pastry in the foreground. A storefront that carries a premium name across languages and screens.

SolutionsCrafters: ecommerce design and development for Sablé Sweets, Rotterdam.

Sablé Sweets online storefront showing the patisserie's product photography, catalogue layout and language switcher.

Context

Sablé Sweets started in Qatar in 2020 and chose Rotterdam for its first address abroad. The shop on Nieuwe Binnenweg is now a neighbourhood fixture, exceptionally well reviewed, known for the Spring Sablé. Customers arrive expecting a certain standard of care: in the pastry, in the box, in everything that carries the name.

Challenge

A patisserie of this standard gets judged before anyone tastes a thing. More customers now meet the brand on a screen first, and that first impression has to earn the same trust as the counter. It also has to work for a city that shops in more than one language, on a phone, at any hour of the evening.

03 · Approach

Approach

We designed for restraint. Photography leads and the words step back. The catalogue is ordered the way a customer chooses in the shop, not the way a system happens to store it. Language switching sits where an international audience looks for it. Every choice on the page answered one question: would this feel right inside the shop?

System delivered

A brand-aligned storefront, designed for the phone first
A photography-led product catalogue with room to breathe
A shopping journey from first look to finished order
A WordPress and WooCommerce build the team runs day to day
Multilingual browsing for an international city
Signature ranges, the Spring Sablé among them, each given its own stage
A structure that takes on new seasons and products without a redesign

04 · What changed

What changed

01An online presence that holds the shop's standard, where customers browse and order without leaving the brand's world
02The Rotterdam address and its reputation are easy to find and easy to act on
03Seasonal and signature products can move to the front whenever the calendar asks
04A commerce foundation ready for the next address
05Ordering runs without adding work behind the counter

Related services

WordPress Development

Technology

WordPressWooCommerceMultilingual

Visit the public site

Have a project in mind?

Let’s define the next useful version of your product

Tell us what the product must do, who it serves, and where the current process breaks. Those three answers are enough to start.

Start the conversation Back to Work