Case study · Kapperking
Kapperking is one of the most trusted men's barbershops in Emmen. Now it has a website in its own colours, a public price list, and booking that never closes, with every appointment dropping straight into the salon's agenda.
Salon Management platform and Kapperking's live salon site by SolutionsCrafters.
Kapperking cuts the men of Emmen from Picassopassage 47. Four stylists, six days a week, open late on Thursdays for the after-work crowd. It's the kind of shop a neighbourhood trusts: regulars who come back every few weeks, fathers who bring their sons, a reputation built on the pavement rather than in advertising.
A full chair and a ringing phone don't mix. Every call during a cut pulls attention off the man in the seat, and anyone who rings after closing hits a dead end. New customers wanted to know what a children's cut or a full grooming costs before walking in, and there was nowhere to send them. A shop with that standing deserved a front door that stays open in the evening.
03 · Approach
The principle was simple: a barber shouldn't have to commission software just to be found and booked. Kapperking runs on Salon Management, our platform for salons, so the shop gets a site built the way barbers actually work instead of a generic brochure page. Services and prices first, the team by name, booking in a few taps. We set up the menu, the stylists, the opening hours and the booking flow around how the shop runs, matched the look to its own identity, and put it live. The owner only had to describe his working day.
Published prices on kapperking.nl. The full menu is on the live site.
Monday to Saturday, Thursday until 21:00
Picassopassage, Emmen · four stylists
04 · What changed
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