Case study · Ruby Pedicure
Ruby Pedicure runs on a platform built for the way a medical footcare practice actually works: booking, signed medical intake, loyalty, vouchers and Dutch VAT invoicing in one place. The practice treats clients; the platform handles the paperwork.
SolutionsCrafters designed, built and operates the Ruby Pedicure platform: a bespoke build for a practice with specialist requirements.
Ruby Pedicure is a footcare practice in Zwolle. Clients arrive with callus, corns, cracked heels, fungal nails or an ingrown toenail, often after months of discomfort, and many of them keep coming back for years. It is a personal practice with an excellent local reputation, built on unhurried, careful treatment. Every hour spent on forms and invoices is an hour not spent on feet.
Medical footcare carries real responsibility. Before a first treatment, the practice needs a clear picture of blood thinners, reduced sensation in the feet, rheumatism, allergies and medication, and that picture has to stay current rather than sit in a folder from two years ago. Around it sits everything else: gift vouchers, prepaid packages, loyalty cards, reminders and invoices that have to satisfy Dutch tax rules. Handled by hand, that admin quietly eats the working day.
03 · Approach
SolutionsCrafters works along two routes: a ready-made platform for a standard salon, and a bespoke build when a practice has requirements that go beyond it. Ruby Pedicure is a medical practice, so we built for the medical case. Intake became a versioned record rather than a form: every submission is a signed snapshot of the exact questions asked that day, and the system flags on its own when a client's answers are too old to treat on. Booking was designed around that, so a first appointment cannot slip through on an incomplete intake. Everything commercial, from vouchers and packages to stamps, invoices and reminders, settles itself daily, so nothing depends on someone remembering.
04 · What changed
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