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Case study · Coconje

Where every child is the hero of their own story

Coconje turns a child's own name, world and worry into a story they ask to hear again. It's a SolutionsCrafters venture for the Dutch market, built to a standard that lets parents and therapists trust it with a child's inner life.

Coconje is a SolutionsCrafters venture, with product strategy, design and engineering in-house. The brand is live at coconje.nl.

coconje.nl
The Coconje website on a soft lavender and peach gradient: a blue butterfly above the Coconje wordmark, the line Therapeutic Stories for Children, and a white card describing personalised therapeutic stories for children aged 4 to 10.
01

Context

Coconje is made for the quiet ten minutes before sleep. A four-year-old nervous about a first day at school. A ten-year-old carrying a move, a loss, or a fear they cannot name yet. In Dutch homes, parents read along. In Dutch practices, therapists use the same stories inside a session. Coconje serves both, in Dutch and English, for children aged 4 to 10.

02

Challenge

Children's books are written for everyone, so they rarely fit the child in front of you. Therapists work around that with photocopies and improvisation, then keep their caseload, their diary and their session material in three separate places. Parents, meanwhile, hand over the most sensitive information there is: a child's name, age, family and fears. Most products give them little say afterwards. Personalisation and trust usually pull against each other. Coconje only works if both hold.

03 · Approach

Approach

We treated trust as a product feature, not a policy page. Every story passes a sensitivity review before it reaches a child, and before a parent is ever charged, so nobody pays for a story that should not be told. Consent is given per child, and a parent can export or erase that child's data themselves, without asking anyone. Parents and therapists share one platform instead of two disconnected products, because a story only helps if the person guiding the child can see it too. Behind all of it sits a full admin console, so moderation, support and data requests run the same way every time. The pace is deliberate: with an audience this young, we would rather be right than early.

System delivered

  • A personalised story engine: each child by name, age and situation, with branching narratives and text in both Dutch and English
  • A sensitivity gate on every story, before it reaches a child and before a parent is billed
  • A parent dashboard: a profile per child, a growing bookshelf, progress, and quiet reminders by email and web push
  • A therapist workspace: caseload, availability, bookings, video sessions and story recommendations in one place
  • Read-along links so grandparents and family can share a story without creating an account
  • Mollie iDEAL subscriptions and one-off orders for a printed copy of the child's own story
  • Privacy as the foundation: per-child parental consent, self-service GDPR export and deletion processed nightly, an immutable audit log and a DPIA on file

04 · What changed

What changed

  1. 01Each story sounds like the child it was written for, not a template with a name dropped in
  2. 02Therapists keep caseload, availability, bookings and session material in one place instead of three
  3. 03Parents hold the controls: consent per child, and export or deletion without a support ticket
  4. 04The safety review runs ahead of billing, so a story that should not be told is never sold
  5. 05A venture that shows the standard SolutionsCrafters holds to when the audience is children

Related services

Management SystemsDatabase Solutions

Technology

Next.jsSupabaseAI story engineMollie
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