Case study · Coconje
Coconje turns a child's own name, world and worry into a story they ask to hear again. It is a SolutionsCrafters venture for the Dutch market, built to a standard that lets parents and therapists trust it with a child's inner life.
Coconje is a SolutionsCrafters venture — product strategy, design and engineering in-house. The brand is live at coconje.nl.
Coconje is made for the quiet ten minutes before sleep. A four-year-old who is nervous about a first day at school. A ten-year-old carrying a move, a loss, or a fear they cannot name yet. In Dutch homes, parents read along. In Dutch practices, therapists use the same stories inside a session. Coconje serves both, in Dutch and English, for children aged 4 to 10.
Children's books are written for everyone, so they rarely fit the child in front of you. Therapists work around that with photocopies and improvisation, then keep their caseload, their diary and their session material in three separate places. And parents are asked for the most sensitive information there is — a child's name, age, family and fears — by products that give them little real say afterwards. Personalisation and trust usually pull against each other. Coconje only works if both hold.
03 · Approach
We treated trust as a product feature, not a policy page. Every story passes a sensitivity review before it reaches a child, and before a parent is ever charged, so nobody pays for a story that should not be told. Consent is given per child, and a parent can export or erase that child's data themselves, without asking anyone. Parents and therapists share one platform instead of two disconnected products, because a story only helps if the person guiding the child can see it too. Behind all of it sits a full admin console, so moderation, support and data requests run the same way every time. The pace is a choice: with an audience this young, we would rather be right than early.
04 · What changed
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