A house-brand storefront for shoppers and wholesalers

Dar Almounah's own brands, its imported specialty range, and both kinds of customer live in a single storefront. A family ordering a few jars and a shop owner ordering by the case are served in the same place, each in the language they speak.

SolutionsCrafters contribution: ecommerce design and development for Dar Almounah, a Dutch importer building its own brands.

Dar Almounah online shop showing packaged Middle Eastern specialty food products in a product grid

Context

Dar Almounah is a trading company in Berkel en Rodenrijs that brings Middle Eastern food to Dutch and European tables. Pickles and makdous, tahini and halawa, olives and spices, baklava and maamoul, sourced across Egypt, Türkiye and the Levant and imported for legal sale in the Netherlands and the EU. Alongside what it imports, the company builds brands of its own: Dar Almonh, Abak Damascus and Amster Sweet.

Challenge

Two very different customers come through the same door. One buys for a weekend table. The other buys by the case for a shop. They don't browse the same way, they don't pay the same prices, and they don't all read the same language. Kept apart, that means two price lists, two conversations and two things to keep current. And house brands only build value if they're presented as brands, not as another line in an import list.

03 · Approach

Approach

Three calls shaped the store. The house brands got their own space in the catalogue, so a customer meets the brand before the product. Language was treated as parity, not translation: English, Arabic and Dutch each work as a complete shop, with prices in the currency the customer actually buys in. And retail and wholesale stay in one catalogue with trade pricing layered on top, so the company runs one shop instead of two. Built on WordPress and WooCommerce, so new products and new brands go in from the inside.

System delivered

A trilingual storefront in English, Arabic and Dutch, each a complete shopping experience
Multi-currency pricing, shown in the currency the customer buys in
Dedicated brand presentation for Dar Almonh, Abak Damascus and Amster Sweet
Wholesale pricing for trade buyers alongside the retail shop
A catalogue built around the specialty range: pickles, makdous, tahini, halawa, olives, spices, baklava and maamoul
Card payments at checkout
Newsletter signup for a direct line to returning customers

Three house brands, one shelf

Dar Almonh

Abak Damascus

Amster Sweet

pickles · makdous · tahini · baklava · maamoul

Retail and wholesale, in English, Arabic and Dutch.

04 · What changed

What changed

01Retail shoppers and wholesale buyers order from the same storefront
02The house brands are presented as brands, in all three languages
03Customers browse, price and buy without switching language or currency
04A commerce base that takes on new products and new brands as the range grows

Related services

WordPress Development

Technology

WordPressWooCommerceMultilingual (EN/AR/NL)

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